LEGAL SERVICES

De Metz Lawyers

Brand Identity & Website

A new style for a boutique law firm

De Metz Lawyers is an Amsterdam based boutique law firm, specialized in corporate and financial law. The firm’s focus is on tailor-made and personal legal advise for an international client base. We were asked to develop an expansion of their corporate identity and - based on that - to do an overhaul of their corporate website.

We started with a Strategy Phase in which we did a workshop in order to co-define the firm's mission, values and possible visual translations of those.

Based on that, we developed an identity which breathes a friendly, elegant feel. A serene and balanced graphic language in pastel colors is combined with illustrations to underline the personal aspects of the firm’s work and to give them a distinct presence in their market. This was then applied to the website and a small number of printed items.

Key values and possible visual translations from the Strategy Phase