REAL ESTATE

Flow Real Estate - Weena 200 Rotterdam

Brand identity, signage & way-finding

No-nonsense Luxury

Flow Real Estate is a leading Dutch commercial real estate management company. They are specialized in obtaining rather outdated real estate objects, adding value by doing high quality renovations and putting them back on the market after that.

We teamed up with Amsterdam based agency Day on several projects for Flow, one of which is the Weena 200 building, named after its location in the center of Rotterdam, for which we designed a brand identity and various communication tools.

The look and feel is a combination of a typical Rotterdam no-nonsense approach and a sense of warmth and luxury which the original building was definitely was lacking. Result is a play between simple graphic shapes, warm and welcoming colors and luxurious materials such as copper and brass.

The project's urban and architectural context