Corporate

futurefactor

Visual identity, stationery, website & collateral

Prove, Improve, Impact

futurefactor is the new name for the communications company formerly known as FinchFactor. Operating from offices in Amsterdam, London and Los Angeles, futurefactor provides strategic services, content and PR for creative companies, tech innovators and ambitious brands.

The name change was the culmination of a process of strategic evolution for the company, driven by changes to the media communications landscape. This was ultimately expressed in a redesign of the entire visual identity, developed in cooperation with us.

The brief was to evolve the original brand into a more flexible, future-facing and sophisticated identity. This was achieved by deploying a richer and more expanded color palette, creating a more balanced and refined graphic look and feel, and, on the company website, by giving much more space to project-related content.

The new logo still partly consists of a wordmark, however the font has been updated to one with a more contemporary feel. The wordmark has been combined with a symbol, which symbolises the future-forwardness of the company, as well as the notion that a “future factor” is the essential ingredient in all the organizations work.

After developing the identity, we moved onto a range of communication tools - ranging from a new website and stationary to digital presentation templates and staff manual.

futurefactor’s new logo