CORPORATE COMMUMICATIONS

Jongbloed Carpentry Industries

Brand strategy, web design, copywriting & photography

A truly constructive partner

Jongbloed Carpentry Industries is a family company from the Dutch town of Winschoten. Founded in the mid-seventies, the company is now a nationally operating, innovative high tech firm producing a variation of high quality wooden construction items such as doors, windows, frames and prefab building elements.

They mainly work for other professional parties in the field of construction, such as medium to large scale construction companies and real estate developers. Increasing competition and other market pressures led to a need for a more impactful and confident online presence.

We moved away from a mainly product focused message to positioning them as a highly skilled, dedicated partner with a premium product and service offering. Simultaneously, the narrative was broadened by adding important topics such as sustainability, company culture and a careers section.

Already existing visual design elements such as logo and color palette were combined into a much more contemporary and bold design which catches the eye by its use of the typical Jongbloed yellow. On top of that, the company’s story is mainly being told through video and photography, which was also produced and art directed by us. Finally, all copy was re-written to truly support the new communication strategy.

Brand DNA