Tourism & Leisure

Kololo Game Reserve

Visual identity, stationery, website & collateral

Where Days Last Longer

Kololo is the name of a game reserve and lodge in Limpopo, a province in the north-east of South Africa. Kololo offers a range of four star sleeping accommodations and activities in an amazing natural environment. It features diverse landscapes and an impressively diverse animal life.

Kololo is known for being family friendly, fair trade and safe — because of its specific wildlife, guests can move around independently by foot or bike. At the same time, the so-called Big Five are very nearby through Kololo’s natural connection with the neighboring Welgevonden Game Reserve.

We were asked to help strengthen Kololo’s position in a rapidly changing South-African tourist market by doing a complete overhaul of their brand. We developed a look and feel that is quite basic, clean and contemporary but makes an powerful emotive connection with possible visitors through its use of color, imagery and graphics.

The new logo combines the brand name with an icon depicting a Klipspringer, the kind of antilope that gave Kololo its name — Kololo is the animal’s name in the local language. The hand drawn icon is set in a modern angular shape which forms the foundation for the further graphic language which is also no-nonsense and modern. This simplicity is balanced by using a color palette consisting of warm, earthy tones and photography with quite a theatrical feel.

This new visual identity was applied to a broad range of communication tool, ranging from stationery items and a completely new extended website to brochures, collateral and a items for a trade fair stand.

Inspiration boards for the new visual identity